The regulatory landscape for product safety in the European Union has undergone a significant transformation. Since end December 2024, the new General Product Safety Regulation (GPSR) is in full effect, replacing the former directive and introducing a host of new, more stringent requirements. For companies that manufacture, import, or sell products with digital and AI components, understanding and implementing these changes is not just a future goal—it is an immediate necessity. This is especially crucial for businesses operating within both the EU market and Northern Ireland, where adherence is expected.
To help you navigate this new reality, we are pleased to announce a live webinar on December 11: Mastering the New EU GPSR: What Product Companies Must Know to Comply When Embedding Digital & AI Components in Their Products.
This complimentary session is designed for product compliance professionals, engineering leaders, and business decision-makers who need a clear, practical guide to the new regulatory environment. We will move beyond legal jargon to provide actionable insights and frameworks that you can apply directly to your business, enhancing consumer protection across the board.
What is the GPSR and Why Does it Matter Now?
The GPSR expands the definition of product safety to explicitly cover the risks associated with modern, connected products. This includes cybersecurity risks, the safety implications of AI-driven functionalities, and the need for software updates throughout a product's lifecycle. The regulation strengthens the obligations of all economic operators, from manufacturers to online marketplaces, demanding greater transparency, traceability, and proactive risk management. The European Parliament has played a pivotal role in shaping these new directives to ensure safer physical products.
What You Will Learn
In this webinar, our experts, Monica Fernandez and Bas Overtoom will provide a comprehensive overview of the new requirements and what they mean for your business. We will cover:
- Key Obligations Under the GPSR: A detailed look at the new responsibilities for manufacturers, importers, and distributors, ensuring product compliance within the economic community.
- The Link to the EU AI Act: How to build a unified compliance strategy that addresses both the GPSR and the upcoming AI Act.
- Risk Assessment for Smart Products: Why risk assessment is the foundation of GPSR compliance and how to build a robust framework for avoiding product recalls.
- A Practical AI Risk Framework: A step-by-step guide to assessing and mitigating risks in AI-enabled products.
- Compliance in Practice: Real-world examples of what successful implementation looks like, applying the latest safety gate portal tools to maintain product integrity.
Who Should Attend?
This webinar is essential for anyone involved in the design, manufacture, or sale of smart and connected products for the EU market, including:
- Product Compliance and Regulatory Affairs Managers
- Product and Engineering Leaders
- Quality Assurance Professionals
- Supply Chain and Operations Executives
- E-commerce and Marketplace Operators
Join Us
The era of the GPSR is here. Don’t get left behind. Join us for this timely and informative session to ensure your business is prepared, maintaining alignment with European regulation and safeguarding the interests of EU consumers.
