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Nemko Digital - AI Trust Mark

Ensuring Quality, Compliance & Market Confidence for AI-Embedded Products

Learn About Certification

What is the AI Trust Mark?

The Nemko AI Trust Mark is a comprehensive certification seal confirming that an AI-embedded product has undergone a thorough governance and compliance review and is in compliance with regulations, ethical AI practices, and industry best practices. As artificial intelligence technologies become increasingly integrated into business operations and consumer products, establishing a symbol of trust that cover aspects of transparency, accountability, and fairness is paramount.

It assures stakeholders—from regulators and partners to end users—that your AI product follows established best practices such as  AI risk management, data governance, and transparency.

Our certification provides independent verification that your AI systems meet the highest standards of safety, transparency, and ethical operation. The AI Trust Mark serves as an AI trust standard that helps organizations navigate regulatory criteria while building confidence with customers, partners, and regulators.

With the EU AI Act and other global AI regulations coming into force, the AI Trust Mark positions your organization as a responsible leader in AI development and responsible AI deployment, giving you a competitive advantage in the marketplace and ensuring readiness for the future of AI governance.

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Key Components of the AI Trust Mark

Our certification covers all critical aspects of responsible AI development

🔍

Regulatory Alignment

 

Alignment with regulatory frameworks likes the EU AI Act ISO/IEC 42001, and other relevant frameworks specific to your industry and region.

⚖️

Ethical AI Principles

 

Assessment of adherence to ethical AI principles including fairness, accountability, transparency, and human oversight as outlined in our AI governance framework.

🛡️

Risk Management

 

Evaluation of risk assessment processes, mitigation strategies, and ongoing monitoring procedures for AI-related risks in alignment with AI management systems standards.

📊

Technical Robustness

 

Evaluation of processes ensuring AI system reliability, accuracy, security, and resilience against adversarial attacks, making sure your AI in products meets technical quality standards.

👥

Human-Centered Design

 

Assessment of human oversight mechanisms, user interface design, and accessibility features that promote responsible human-AI interaction and digital trust.

📝

Documentation & Transparency

 

Review of system documentation, data governance practices, and transparency measures that enable stakeholders to understand how your AI systems operate and make decisions.

Why an AI Trust Mark Matters

  • Regulatory Alignment: Complies with the latest AI regulations, including the EU AI Act and relevant global standards.
  • Risk Management: Embeds robust processes for identifying and mitigating AI-related risks.
  • Transparency & Accountability: Provides clear documentation, traceability, and oversight for your AI systems.
  • Competitive Advantage: Enhances customer trust, brand credibility, and market acceptance.

 

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The AI Trust Mark Certification Process

Our streamlined certification process ensures thorough evaluation while minimizing disruption to your operations

1
Initial Assessment

We conduct a preliminary evaluation of your AI systems to determine certification scope (including risk categorization) and requirements.

2
Documentation Review

Our experts review your AI system documentation, processes, and governance frameworks.

3
Evaluation

We evaluate and assess your AI systems against established criteria.

4
Regulatory Alignment

We verify alignment with relevant regulations, standards, and ethical principles.

5
Certification Issuance

Upon successful completion, we issue the AI Trust Mark certification and supporting documentation.

Benefits of the AI Trust Mark

Obtaining the Nemko AI Trust Mark delivers significant advantages for organizations developing or deploying AI systems:

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Enhanced Stakeholder

Build confidence with customers, partners, investors, and regulators by demonstrating your commitment to responsible AI practices.

✓

Regulatory Readiness

Stay ahead of evolving AI regulations with certification that aligns with the EU AI Act and other emerging regulatory frameworks.

✓

Competitive Advantage

Differentiate your products and services in the marketplace with recognized certification that validates your AI systems' trustworthiness.

✓

Risk Mitigation

Identify and address potential risks in your AI systems before they lead to reputational damage, regulatory penalties, or other negative consequences.

✓

Continuous Improvement

Receive expert feedback and recommendations to enhance your AI governance practices and system performance over time.

AI Trust Mark Key Elements

 

Nemko’s AI Trust Mark focuses on holistic assessment of both trustworthiness and quality in AI-embedded products. 

By obtaining the AI Trust Mark, your organization demonstrates that it has established a reliable framework for AI product development and deployment.

 

Holistic Assessment of Trustworthiness & Quality
  • Evaluates risk management, data governance, and system transparency.

  • Confirms alignment with key frameworks such as ISO/IEC 42001 and NIST’s AI Risk Management Framework.
Applicability Across All Risk Levels
  • Covers AI solutions from minimal to high-risk categories.

  • Ensures that both AI developers (providers) and AI implementers (deployers) meet best practices.
Maturity Model Integration
  • Leverages a maturity model to help organizations plan improvements over time.

  • Encourages continuous enhancement of AI governance processes.
Transparent & Clear Notation System
  • Uses a structured notation to highlight compliance strengths and validated aspects.

  • Simplifies stakeholder assessments of your AI governance level.

Book Your Free Consultation Call

Ready to elevate your AI product’s trustworthiness and compliance? Don’t wait—connect with one of our AI experts for a free 15-minute consultation call. Discover how Nemko’s AI Trust Mark can drive market confidence and streamline your compliance process.
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AI Trust Mark Scope & Coverage

 
 
Nemko’s AI Trust Mark primarily evaluates the development process behind AI-embedded products.
 
While it does not currently include direct AI model testing (e.g., bias analysis or explainability testing), it ensures that robust governance structures are in place to support future compliance needs.
 
 

What’s Included

Governance & Documentation: Confirms you have proper technical documentation, record-keeping, and oversight protocols.
Risk Management: Validates that your organization can identify, assess, and mitigate AI risks.
Data Governance: Ensures data integrity, fairness, and regulatory compliance (e.g., privacy regulations).

What’s Not Included

Direct AI model performance testing (e.g., bias, accuracy, or explainability assessments).
Full product-level cybersecurity penetration tests (though cybersecurity is part of the trust mark criteria).

AI Trust Mark Evaluation Criteria

The AI Trust Mark’s evaluation criteria ensure that all critical facets of AI governance are covered. These criteria align with international standards and frameworks, offering a clear path to AI compliance and trustworthiness.

  • STEP 1

    1. Risk Management System

    Identifies, assesses, and mitigates AI-related risks effectively.

  • STEP 2

    2. Data & Data Governance

    Establishes practices for data integrity, fairness, and privacy.

  • STEP 3

    3. Technical Documentation

    Requires detailed records of the AI system’s design, functionality, and compliance measures.

  • STEP 4

    4. Record-Keeping

    Maintains transparent logs for system operations and decision-making.

  • STEP 5

    5. Transparency & Information Provision

    Ensure there are clear guidelines and documentation for deployers.

  • STEP 6

    6. Human Oversight

    Ensures there are appropriate human oversight measure in place to prevent any potential harms.

  • STEP 7

    7. Accuracy, Robustness & Cybersecurity

    Verifies that AI systems are reliable, secure, and resilient against vulnerabilities.

Benefits: Why Use the AI Trust Mark?

Obtaining the AI Trust Mark goes beyond a simple compliance check. It provides a competitive edge, builds consumer confidence, and positions your organization as a leader in responsible AI.

  • Market Differentiation: Stand out with a recognized seal of AI excellence and trustworthiness.
  • Regulatory Readiness: Stay ahead of evolving AI regulations like the EU AI Act.
  • Risk Reduction: Minimize potential liabilities by demonstrating robust AI governance.
  • Consumer Trust: Reassure clients and users that your AI solutions are safe, secure, and responsibly managed.
  • Continuous Improvement: Integrate a maturity model for ongoing governance enhancements in your organization.

 

Frequently Asked Questions

Common questions about the AI Trust Mark certification

What is the Nemko AI Trust Mark?

The Nemko AI Trust Mark is a comprehensive certification that demonstrates your AI systems' compliance with regulations, ethical AI practices, and industry best practices. It provides independent verification that your AI systems meet the highest standards of safety, transparency, accountability, and ethical operation, serving as an AI trust standard for the industry.
How does the AI Trust Mark certification process work?

The certification process involves five key steps: Initial assessment, risk categorization, documentation review, evaluation against defined criteria, and certification issuance. Our experts work with you throughout the process to ensure your AI systems meet all necessary requirements for responsible AI deployment and ethical AI practices.
Which regulations does the AI Trust Mark cover?

The AI Trust Mark criteria is based on regulatory frameworks such as the EU AI Act, NIST's risk management framework, industry-specific regulations, and international standards like ISO/IEC 42001 for AI management systems.
How long does the certification process take?

The duration varies depending on the complexity of your AI systems and your organization's readiness. Typically, the process takes 4-8 weeks for low risk AI systems, 8-10 weeks for medium risk AI systems, and 10-12 weeks for high risk AI systems from initial assessment to certification issuance. We work with you to establish a timeline thatmeets your business needs.
How long is the certification valid?

The AI Trust Mark certification is valid for two years. Annual surveillance audits are conducted to ensure continued compliance. Re-assessment is required after the two-year period to maintain the certification.
Is the AI Trust Mark recognized internationally?

Yes, the Nemko AI Trust Mark is recognized internationally as a AI trust quality scheme in many regions. It is aligned with global AI ethics principles and regulatory frameworks, making it valuable for organizations operating in multiple jurisdictions and seeking to build public confidence in their AI-driven initiatives.
Does the AI Trust Mark cover bias and performance testing of AI models?

Currently, the focus is on your product process frameworks—risk management, documentation, and oversight.

Direct testing such as bias testing isn’t included at this stage; however, we are exploring internal testing processes to further enhance compliance and testing initiatives.
Can startups or small AI providers also apply for the AI Trust Mark? Absolutely. The AI Trust Mark is designed for organizations of all sizes, accommodating various risk levels (low to high) for companies developing or deploying AI.
How long does it take to obtain the AI Trust Mark? The timeline depends on factors like the complexity of your AI system, risk category, and the time it takes your organization to gather all required resources. Most organizations complete the process within a few weeks to a few months.
Do I need to renew the AI Trust Mark regularly? Yes. Every 12 months, we perform a short assessment to ensure your processes continue to meet the requirements. This annual review also offers an opportunity to add new product types or upgrade to a newer version of the Mark.

Ready to Build Trust in Your AI Systems?

Contact our certification experts today to learn how the AI Trust Mark can enhance consumer trust and transparency in your AI systems, ensuring responsible AI practices for the future of your organization.

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