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Situation
APR is a Korean beauty and lifestyle technology company behind the Medicube brand. Through its AGE-R portfolio, the company combines technology and skincare expertise to bring at-home beauty solutions to consumers around the world. As APR expands its use of AI, it aims to offer more personalized experiences across devices, applications, cosmetics, and digital services.
Consumers, regulators, and business partners increasingly expect evidence that AI-enabled products are developed with appropriate governance, transparency, security, and accountability. APR wanted to make its commitment to responsible innovation visible through independent assessment, rather than relying on internal assurances alone.
The company pursued certification under the Nemko AI Trust Mark program for the APR AGE-R BOOSTER PRO X2, providing a clear basis for demonstrating alignment with key principles of trustworthy AI.
Challenges
APR needed an objective assessment of its AI practices and the controls supporting its AI-enabled beauty technology.
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Customers and business partners needed assurance that governance, transparency, security, and accountability were addressed.
The company wanted to prepare for changing expectations around responsible AI while continuing to innovate.
APR needed to demonstrate its governance, risk management, transparency measures, and technical controls against the Trust Mark requirements.
The company wanted to turn its internal trust commitments into independently verified assurance that customers and partners could recognize.
Key Metrics
Independent certification verified that the APR AGE-R BOOSTER PRO X2 aligns with key principles of trustworthy AI. The assessment gave APR a visible way to demonstrate its commitment to responsible AI and provide additional assurance to consumers and business partners.
The certification also supports APR's vision of a connected beauty ecosystem spanning devices, applications, cosmetics, and AI-driven services.
AI-enabled product assessed: APR AGE-R BOOSTER PRO X2
Trustworthy AI focus areas: risk management, data governance, transparency, human oversight, and security
AI Trust Mark certification issued
Nemko teams working together: Nemko Korea and Nemko Digital
Download the Full Case Study
Explore APR's AI Trust Mark certification journey, the principles assessed, and the collaboration between Nemko Korea and Nemko Digital. Download the full PDF to read offline or share with your team.