Digital Marketing Manager
Digital Marketing Manager
Shape the Future of AI Trust with a Leading Global Consultancy
If you have a proven track record in Digital marketing this might be the next step in your career. Join and shape Nemko Digital's journey into “AI Trust”, a critical field shaping the future of technology and society. We're seeking a dynamic Digital Marketing Manager to drive our mission of ensuring AI's trustworthiness, fairness, and safety. If you're passionate about making a global impact and possess a blend of marketing, communications and branding, together with good understanding of digital technologies, we invite you to be a part of our international team.
About Nemko
At Nemko, we are expanding our horizons into the pioneering field of “AI Trust”, encompassing both soft and hard assurance aspects in line with global regulations and standards like the EU AI Act, ISO 42001, and NIST RMF 1.0. That is the reason we are looking for a new team member joining us as Global Business Development Manager at Nemko Digital.
Companies around the world trust Nemko to assess their products, systems, installations, and personnel for conformity with relevant standards and regulations. Since 1933, we have ensured that our customers comply with requirements anywhere in the world. Through our offices, laboratories and extensive partner network in Asia, North America, Europe, the Middle East, and Africa, we are able to serve our customers in a reliable, efficient and open manner. The group employs 1000+ professionals. The Head Quarter is in Oslo. We are expanding our services to also cover “digital trust”, besides our ninety years of contribution to creating physical trust.
About The Position
Are you passionate about driving impactful digital marketing strategies and ready to make your mark in a fast-paced, entrepreneurial environment? We’re a global leader in AI trust consultancy, shaping the future of technology by ensuring artificial intelligence systems are trustworthy, fair, and safe. We are seeking a Digital Marketing Manager with 4-6 years of experience to join our team. This role demands a strategic thinker with a hands-on approach to digital marketing, a passion for building global brands, and a track record of using advanced marketing tools and platforms.
As the Digital Marketing Manager, you will play a vital role in establishing and enhancing our brand globally. From managing marketing tools like HubSpot and Salesforce to optimizing digital campaigns and building online communities, you’ll be at the forefront of driving our marketing success. This is an exceptional opportunity to contribute to a growing consultancy and elevate your career while making a meaningful impact on the future of technology.
Key Responsibilities
Strategic Marketing and Brand Building:
- Develop and Execute Strategy:. Define and implement strategic marketing initiatives that position our organization as a global leader in AI trust consultancy. Analyse market trends and competitor activities to constantly refine campaigns and objectives
- Community Building: Build and nurture digital communities, generating and monitoring engagement, and evolution (new followers, comments growth, etc).
- Driving traffic to website and different pages: Generate campaigns to drive traffic both to website, desktop app (AI Hub) and other pages leveraging SEO strategies to optimize our online presence and engagement and monitor data available (views per visit, unique visitors per month, bounce rate, SEO click-through rate, etc).
- Collaboration and Partnerships: Strengthen relationships with ecosystem partners, including global technology and consulting firms, to enhance our market position and deliver value to our clients.
- Global Brand Development: Support the creation of a high-impact brand narrative that resonates with diverse stakeholders, from C-level executives to industry influencers.
Operation and Optimization of Marketing Tools:
- Marketing Platforms: Operate and optimize tools like HubSpot, Salesforce, and other CRM systems to manage leads, analyse performance, and deliver actionable insights.
- AI Integration: Explore and integrate internal AI solutions to enhance marketing processes, improve efficiency, and drive innovation.
Hands-On Digital Marketing Execution:
- Campaign Realization: Design and execute high-performing digital marketing campaigns, including email marketing, social media, and paid advertisements.
- Content Creation and management: Develop marketing materials, such as brochures, presentations, and digital content, ensuring brand consistency and professional quality. Monitor Key performance indicators (KPIs) to ensure campaigns meet performance benchmarks.
Analytics and Performance Optimization:
- Customer Journey Insights: Analyse customer journeys, using segmentation and website analytics tools like Google Analytics or Tableau to enhance engagement and conversion rates.
- Customer Segmentation: Apply data-driven customer segmentation to create personalized marketing strategies and improve targeting.
- Marketing ROI: Monitor and report on the performance of marketing initiatives, identifying opportunities for optimization and ensuring measurable success.
Your Profile
- Experience: 4-6 years in digital marketing, preferably in consultancy, professional services, or tech-driven environments.
- Tools Expertise: Proficient in HubSpot, Salesforce, and CRM management, with experience optimizing websites and digital platforms. “Good to have” expertise in tools for content creation for social media, email marketing, or newsletters such as Canva, Photoshop or InDesign, Mailchimp, Miro, etc. Advantage if experience in back office of webinars coordination (gotowebinar, zoom webinar or similar).
- Community Building, SEO and SEM: Proven experience in digital community building and SEO (search engine optimization) strategies to enhance online visibility and engagement. Experience in SEM (search engine markeing) with PPC (pay per click) campaigns to maximize ROI is a plus.
- Entrepreneurial Mindset: Thrives in a fast-paced, entrepreneurial setting, demonstrating creativity, adaptability, and a proactive approach.
- Tech Savvy: Familiarity with digital technologies like AI, machine learning, cybersecurity, or cloud technologies is an advantage.
- Ambition: Driven to take ownership, grow within the role, and contribute to building a global brand from the ground up. You like keeping up with latest trends, tools and technologies in digital marketing to maintain a competitive advantage.
What We Offer
- Career Growth: Gain unique experience within an ambitious global scale-up. An opportunity to fast grow into a senior managerial role, contributing to shaping a global brand in a transformative industry.
- Dynamic Environment: A collaborative, innovative, and professional international work setting. Working and supervising the ecosystem of marketing agencies, that we work with.
- Skill Development: Opportunities to refine and expand your expertise in digital marketing tools, customer analytics, and community building.
- Flexible Work Arrangements: Competitive compensation and benefits, tailored to support work-life balance and career aspirations.
Join Us
If you’re a motivated and ambitious digital marketer eager to make a difference, we want to hear from you. This is your chance to work with a global leader in AI trust consulting, engage with an international ecosystem of partners, and shape the future of technology while advancing your career in a dynamic and supportive environment.
Apply now to start your journey with us and grow into a leadership role in a field that matters.
The position reports directly to the Global Business Development Director, Nemko Digital.
The location is Amsterdam in The Netherlands.
Apply to the position and attach your CV within March 1st 2025, to bas.overtoom@nemko.com
Address: Nemko Digital B.V. - Goeman Borgesiuslaan 77, Utrecht, Netherlands
digital@nemko.com
https://digital.nemko.com